Business Development

Business Development is the function that identifies, secures and manages the relationships that help your business achieve long-term, sustainable growth. An effective business development strategy provides focus, transparency and offers competitive edge.

Services include but are not limited to;

  • Business development plan centred around retaining, attracting and growing clients
  • Profile buyers needs and values to establish value propositions to satisfy them
  • Competitor benchmarking
  • Develop existing services or products to grow or maintain market position
  • Ensure the focus of the marketing activity is centred on priority clients and targets
  • Develop, implement and sustain strategy for excellent client service
  • Telemarketing campaign support, prepare campaign scope, source and brief agency, track results, pursue follow up
  • Work with technical teams to ensure marketing and business development campaigns / opportunities are followed up and measured.

Pitches and tenders

  • Establish pitch strategy and infrastructure
  • Create CV, credentials, case studies and pitch toolkit
  • Pitch preparation and debriefs
  • Pitch project management, provide advice, coaching, milestone tracking
  • Facilitate and input into pitch content including value proposition, benefits and differentiators.