Business Development is the function that identifies, secures and manages the relationships that help your business achieve long-term, sustainable growth. An effective business development strategy provides focus, transparency and offers competitive edge.

Services include but are not limited to;

• Business development plan centred around retaining, attracting and growing clients
• Profile buyers needs and values to establish value propositions to satisfy them
• Competitor benchmarking
• Develop existing services or products to grow or maintain market position
• Ensure the focus of the marketing activity is centred on priority clients and targets
• Develop, implement and sustain strategy for excellent client service
• Telemarketing campaign support, prepare campaign scope, source and brief agency, track results, pursue follow up
• Work with technical teams to ensure marketing and business development campaigns / opportunities are followed up and measured.

Pitches and tenders

• Establish pitch strategy and infrastructure
• Create CV, credentials, case studies and pitch toolkit
• Pitch preparation and debriefs
• Pitch project management, provide advice, coaching, milestone tracking
• Facilitate and input into pitch content including value proposition, benefits and differentiators.