Feb 27, 2016

Brand planning – the essentials

Your brand is your story told by others, shared by others and perceived by others. In an increasingly competitive environment businesses need to have a keen understanding of their clients, their brand and the relationship between the two. The process of brand planning may seem confusing or overwhelming to know where to start and what […]

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Jan 10, 2016

When the boardroom music stops, who is left standing?

Client service has never been more integral to professional services as companies return their focus to growth. The prolonged difficult trading conditions have left a lasting impression on how professional services are bought and sold. Not only is the market more competitive, clients are searching for greater value for money, they are looking their advisers […]

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Dec 20, 2015

Five steps to resolving a social faux pas

Social media has the power to make or break reputations and when things do go wrong there is nowhere to hide. In April US Airways replied to a customer’s tweet and accidently included a link to a pornographic image, in a statement the company said they were reporting the image as inappropriate but managed to […]

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Dec 4, 2015

Five social media myths

Social media adoption has exploded across the business community with those serving consumer-led markets far out pacing professional services. Many firms have capitalised on this phenomenon by developing an active online presence however the professional services industry as lagged behind its corporate peers leaving many struggling to understand whether to engage and if so, how […]

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