Simple and robust reporting will improve visibility, effectiveness and also enhance strategic decision making about where to invest time, effort and resources.
Services include but are not limited to;
- Establish key performance indicators and establish reporting approach to maximise effectiveness / profitability
- Track effectiveness of specific initiatives or campaigns and make recommendations for future programmes
- Implement a regular marketing and business development review process in line with business planning
- Maximise Return on Investment (ROI) for marketing and business development activity
- Assess and maximise effectiveness of supporting agencies
- Develop and maintain tracking mechanisms to demonstrate campaign value against targets
- Establish budget management templates and ongoing reporting approach
- Assess or establish client feedback programme.